Professional photography
A real photographer with proper lighting and editing. Twilight exteriors when the property earns them. Composition that flatters the space without distorting it.
N°02Marketing approach
Marketing that earns its place in the budget.
Eight layers of marketing on a Gauthier Homes sell-side listing, from professional photography through agent-to-agent outreach. Each one is here because it moves the needle on either the eventual sale price, the speed of sale, or both.
N°AThe eight tactics
Where the marketing budget goes.
Video and 3D walkthroughs
Cinematic property videos on listings that warrant them. Matterport-style 3D tours available for out-of-town buyer flow. Floor plans where they add clarity.
Drone capture
Drone aerial photography for properties where the lot, the surroundings, or the rooftop matters. Rural acreage, waterfront, larger estates, infill where the streetscape is part of the story.
Paid social campaigns
Targeted Facebook, Instagram, and Google ads, with audiences built around buyer behaviour rather than generic interest categories. Geographic targeting tightened to where your most likely buyers actually live.
Custom single-property websites
Higher-end listings can have their own URL, with the full gallery, video, neighbourhood story, and a direct contact form. A linkable hub for paid social and email outreach.
MLS + full syndication
OREB MLS listing with rich remarks and the full photo set, syndicated through REALTOR.ca and the wider IDX network. The base layer of distribution, set up properly.
Pre-listing staging guidance
A walk of the home ahead of photo day, with suggestions for moves that lift the photos and the showings: declutter, repaint, refresh, repair. Professional stagers brought in when the math supports it, not as a default upsell.
Agent-to-agent outreach
Direct outreach to the agents who currently have buyers in your price band and neighbourhood, so the listing reaches the right buyer pool quickly.
See it on your home
Start with the value. Then design the campaign.
More on the sell side